What happened
In April 2025 the Department of Internal Affairs said it had warned four influencers who promoted online casinos on social media. It did not name them. The Māori public health organisation Hāpai Te Hauora had raised concerns about public figures with large Māori followings being paid to promote gambling brands, and its chief executive Jason Alexander called the tactics manipulative.
Why it matters
Māori are more likely than other New Zealanders to experience gambling harm. Paid influencer posts make online casinos look like everyday entertainment and reach young audiences that advertising rules for licensed gambling are meant to protect.
What has changed since
At the time, the Online Casino Gambling Bill was still before Parliament. It was enacted in April 2026, and the Online Casino Gambling Act 2026 came into force on 1 May 2026. Advertising unlicensed online casino gambling is now prohibited, and the penalty can reach NZ$5 million for a company and NZ$300,000 for an individual. Our story on the regulated market covers the licence process.
If gambling is affecting you
The Gambling Helpline is free on 0800 654 655 or text 8006, any time. Our addiction help page lists more services.